. . . is the problem with the West
Gillette have taken the time to make the oh-so-difficult moral stand in encouraging men to do a better job being men and in raising their boys. Well OK, good show, nice effort. Trouble is they did a rather hamfisted job of it. This is not merely my feeling as they have felt the need to remove many thousand "dislikes" and negative comments flat out for the last 48 hours. So a lot of blokes have a few problems with how exactly the message was conveyed - the sometimes not terribly subtle misandry and even racism in the clip. We also have a problem with the identification of simple manly traits as being intrinsically harmful (or "toxic" as the current vernacular has it).
This is particularly so after the American Psychologists Association indicated just a few days ago that they now consider traditional masculinity - which involves stoicism, struggle, adventure and risk-taking - is problematic in itself. As Boston25News reports:~
Traditional masculinity, as the APA defines it, refers to masculinity cognitions “that have held sway over large segments of the population, including: anti-femininity, achievement, eschewal of the appearance of weakness, and adventure, risk, and violence.” These behaviors are often influenced by social, cultural and contextual norms, whether that’s socialization by friends, imitating parent behavior or adopting media portrayals.
Very odd. I know we men have problems seeking medical help at appropriate times but isn't this all rather over-stating the case? Adventure, risk and achievement are now bad? I think you rather spectacularly fail to understand men here APA. That's a problem.
However my biggest problem with the Gillette ad is what it represents in the larger picture.
In taking this terribly principled moral stand they are deliberately ignoring the one group of men who are perhaps most in need of hearing this message today. That would be a large proportion of Muslim men. These men, and the women languishing under the influence of Islam, are in their sorry state because of the teachings of their prophet and because of Sharia law. FGM, rape gangs and the inequality of women before the (Sharia) Law are genuinely huge issues. But they remain unseen.
The wonderful Islamic reformer Imam Tawhidi has something pertinent to say on this topic, which David Wood has helpfully passed on to us. An avoidance of real issues and real oppression because we turn a blind eye to a minority is a problem.
This is the problem of so much thinking around most of the criticism of the doctrines & history of Islam. Actions follow beliefs. It would be beneficial to also focus on Islam's role in genuine oppression of women and minorities. If only so many of us weren't so one-eyed about it all...
Gillette recently posted a short film titled "We Believe: The Best Men Can Be."
This Gillette commercial promotes anti-bullying and anti-harassment movements and draws inspiration from the "Me Too" campaign. While social justice warriors (SJWs) and feminists are cheering Gillette's condemnation of "toxic masculinity," critics point out that the commercial is yet another attack on men and masculine traits. In an interesting tweet, Imam Tawhidi blasts the video for not targeting the most notorious source of toxic masculinity. David Wood discusses the issue.